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Disney Springs Hot Diggity Dogs Food Truck Branding

During my internship with Walt Disney Imagineering, I got the opportunity to work alongside the Imagineers at Disney Springs to create the branding and wrap for the newest Food Truck. During this project I met with the Art Director, that gave me the assignment and told me the direction they were going for. After that I started my research with examples of past Disney restaurant branding along with examples of modern food trucks that you would see in an up and coming city street. I then created mood boards and sketches that were then reviewed by the Art Director. I then changed them according to their feedback and created the wrap design. This design went through many reviews and updates in order to achieve the perfect mix of modern food truck branding that still was within Disney's 's brand guidelines. The deliverables due were a wrap for the truck, a menu, and plasticware covers.

Full Brand


Truck Wrap

Plasticware Holder

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