This rebrand of BORNS' album cover included a coinciding book, app, and VR set. I chose BORNS, who is an indie pop musician who makes his listeners travel to "surreal universes" with his funky beats and trippy lyrics. I researched into the audience his music and persona  markets towards. I found his fan base consisted of teenagers to young adults. I took my research a step further to find out what was a trending technology in this age group at the time. I learned there was a growing interest in VR experiences. I decided create a system using the deliverables to lead up to a VR concert.