BORNS REBRAND
Virtual Surreality Tour and Album
YEAR
Spring 2018
COLLATERAL
Album Cover
UX UI App
Book Sleeve
VR Cardboard
For this student project, I chose an musician's album to rebrand and create a coinciding book tour with the album. I chose BORNS, who is an indie pop musician that likes to focus on making his listeners travel to "surreal universes" with his funky beats and trippy lyrics. I named the book and album "Where my Faded Heart Resides", a play on one of his most famous songs "Faded Heart". The app, accompanying the album, is a VR app that allows you to view surreal universes that go along with each song on the album. The app also acts as a VR game where you have to find BORNS' faded heart in surreal universes in order to gain access to BORNS' very first VR concert.
The app is a VR app that allows you to view surreal universes that go along with each song on the album. The app also acts as a VR game, in that you have to find his faded heart in the surreal universes in order to gain access to BORNS' very first VR concert. Users will be able to access the app after buying the album and will also receive a BORNS Google Cardboard with a physical copy of the album in order to play "The Search for my Faded Heart".
VR APP
This is the Google Cardboard headset each fan will receive when they buy BORNS' LP of "The Search for my Faded Heart". This headset will be used along side the app to play games and view the Virtual Surreality concert.
