AIRBNB ANNUAL REPORT
I researched Airbnb for this micro-site. Airbnb is a housing share app that allows you to rent any space from locals of your vacation destination. This annual report discusses the metrics and revenue of Airbnb in 2017, as well as their social responsibility. The basis of my design was inspired by my research into the interaction between people that Airbnb harvests through their home sharing experience and their financial reports for the yer 2017.
After collecting all of my research for the 2017 Annual Report I started to map out how the information would be distributed. I wanted to make the pages clear and clean but also have a lot of info-graphics. The format includes a home page, intro page, Annual Report, Sustainability Report, Creative Report, and finally a Fact Sheet.
For each page I used characters to be the "hosts" that guide the viewer through the website. This journey with the characters represents the relationship a Airbnb visitor has with their Airbnb hosts. Overall this project allowed my research into the companies mission and finances to inform my design.